Board Member

About the company

Equine Fusion is a Norwegian company within animal welfare, that has created «Jogging Shoes for Horses». Equine Fusion AS delivers flexible and elastic shoes with cushioning for horses. The shoes are better for the horses than hoof shoes made of rigid material. The running shoes themselves are of high quality and they increase the horse's performance and movement. Riders are very happy with the shoes, both in terms of adaptation and quality.

Equine Fusion has since it started 10 years ago taken a leading position for horse jogging shoes in the European market. They are constantly reaching new goals and have developed a growth strategy where the main market is in Europe, with presence in countries such as Germany, Switzerland and Sweden. The future is very exciting with new opportunities for internationalization, where Australia and the USA are relevant for establishing business in the next three years.

Equine Fusion is an innovative company that actively invests in research to deliver the best products in horse welfare. Among other things, they collaborate with known professors who research soles that are best suited to the anatomy of horses. The soles allow a natural movement of the hoof which provides a real cushioning.

Equine Fusion sees horse and rider equally; this means that horse and rider are as one, this is the foundation of Equine Fusion's vision: “Happy Performing Horses”.

About the role

The company is looking for a board member who has experience from the international horse industry. The candidate should have a recognized name, integrity in the industry and a large network as well as knowledge of how the international horse industry is organized. The company has a ambitious growth strategy.

The majority of the products are sold in Europe through a distributor network. The board member will support in the company in developing the company's strategy for the next few years to increase the total turnover. The company is planning to grow in Europe, the USA, Asia and Australia over the next three years.

  • The boardmembership will be remunerated
  • Travels to board meetings will be covered by the company
  • Norwegian “Styreforsikring” – insurance for board members

Main tasks

  • Participate to the board meetings
  • Collaborate with the board and give strategic advice
  • The person will have knowledge and networks that the candidate shares with us and uses in their position with us
  • Assist the company in finding strategic ambassadors in the horse industry
  • The candidate will be a driving force in cultivating the brand "Happy Performing Horses”, hence the international development of the company

Education and experience

  • Qualifications:
  • Knowledge of customers of horse equipment
  • Knowledge of subjects (Veterinarian, Blacksmith / hoof trimmer)
  • Positioned within the horse market
  • Digital marketing / strategy / sales
  • Achieving results in the consumer market with products
  • Good English – business level
  • Preferably also German and or French understanding
  • Relationship builder
  • Experience/network:
  • A network within consumer markets/ disciplines / wholesale links in Europe / USA in the horse industry
  • Experience in leading build-up sales / operations internationally (including USA, Asia) is an advantage
  • Experience / network of leading companies in an industry that sells to end customers / private market.

Personal qualifications

  • Intergrity
  • Teamplayer
  • Goal oriented
  • Good communicator

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